KEEN has signed a title sponsorship agreement.

IZUTRAILJourney (ITJ) has signed a three-year title sponsorship agreement from 2026 to 2028 with KEEN, an outdoor footwear brand that has defined "everywhere without a roof" as the outdoors since its founding in 2003 and proposes innovative hybrid wear using manufacturing methods that reduce the global environmental impact.

This partnership will not only take place on the day of the Izu Trail Journey Race, but will also include experiential programs centered around "ITJBASE Shuzenji," a multi-purpose facility in Shuzenji, Izu City, that can be easily participated in by trail runners and outdoor beginners alike. These programs will include KEEN rental shoes, a five-part series program called "LIVING ON THE TRAIL with KEEN program " created jointly by KEEN and ITJ for those who are interested in trail running but don't know where to start , and the production of collaborative goods, which will be implemented throughout the year.

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