OUTDOOR EXPO
.jpg)
▶ Date and Time: Saturday, December 12th, 9:00 AM - 4:00 PM
▶ Venue: Rakujuen Garden, Mishima City Park
This year, the Outdoor Expo will be held again at Rakujuen Park in Mishima City, which will also serve as the venue for athlete registration.
This year, a record-breaking 33 brands will be exhibiting.
This is a chance to hear directly from the manufacturers and to touch the gear you're interested in right there and then.
Rakujuen is a garden filled with spring water from Mount Fuji, featuring the Kohama Pond and a sprawling natural forest.
This park is so beautiful that it has been designated a national natural monument and place of scenic beauty.
Please enjoy the Expo, which will be held in such a beautiful location.
Even if you're not a player, you can enjoy the Outdoor Expo by paying the entrance fee to Rakujuen Garden.
Whether you're just there to show your support or because you're interested in a particular brand, please feel free to stop by.
< Exhibiting Brands >
Baird Beer (Craft Beer & Food & Drink)
Baird Beer, a craft beer brewery located in Izu City, will be setting up a booth again this year.
To all runners and organizers, let's make this another great race!!
After the race, we toasted with Baird Beer at ITJBASE!!
Please also stop by "Baird Beer Station Mishima," a taproom located near the venue.
SANKAKU STAND
We are SANKAKU STAND, a mountaineering equipment store located in Shuzenji on the Izu Peninsula.
On the day of Outdoor EXPO, we will bring many products that will be useful for runners,
Please do stop by!!
GROUNDROOf
We're setting up shop from Gotemba, at the foot of Mt. Fuji! We'll be selling trail running shoes, apparel, and gear.
Whether you're looking for a great deal or doing a final check before your race, please stop by!
We support your ultimate trip to the mountains and sea of Izu!
STAMP
This is a running wear brand originating from Osaka.
Based in our home base of Minoh, we propose a culture that encourages people to easily and lightly get up and ride.
We sell new arrivals and outlet items.
Palatinose
Palatinose has a low glycemic index and is absorbed slowly, and can be easily used to replenish fluids and energy simply by dissolving it in water.
This carbohydrate is suitable for those who want to persevere until the very end.
Its mild sweetness and refreshing taste make it easy to incorporate into your routine even during exercise, such as during long marathons.
We support trail running races!
ITJ BASE shuzenji
ITJ BASE Shuzenji (cafe & guesthouse) will be opening as an official ITJ shop!
There are tons of collaboration items, including KEEN collaboration t-shirts and hats, ciele collaboration caps, and STAMP collaboration t-shirts!
New colors for the popular CHAORAS sports tenugui (hand towel) x ITJ, as well as new designs for the race number belts, will be available.
Be sure to check out our other ITJ merchandise as well. They make great souvenirs of your ITJ experience!
keep on smile
I run a farm in Toyama Prefecture that practices natural farming. I'd like to introduce amazake (sweet rice drink), a supplementary food made by farmers from scratch.
For nutritional replenishment. For fatigue recovery. For mountain climbing. For outdoor activities.
For an energy boost, I recommend amazake, which is like an edible IV drip.
I take it
This year, as a sponsor of AA28k, we will once again do our best to make the Izu Trail Journey a great success!
Enjoy your winter trip to the Izu Peninsula with full energy!
And after the race, I hope you'll enjoy exploring the Izu Peninsula!
Reboot Style
Reboot Style is based on the concept of "Supporting challenges from recovery."
We develop recovery supplements and nutritional foods that are made with natural ingredients.
This brand supports athletes so they can continue to challenge themselves in peak condition.
PAAGO WORKS
PaaGo Works is a Japanese brand that develops outdoor gear such as the RUSH series.
At ITJ, we will be focusing on exhibiting and selling RUSH, which has been completely redesigned this year.
Furthermore, we can assist with fitting adjustments and gear consultations on the spot.
RxL (Sports Socks)
"A world first! Right for the right, left for the left." In pursuit of ultimate comfort,
RL was the first company in the world to manufacture and sell socks that are sold separately for the left and right feet.
We are developing products that prioritize comfort and wearability, even in the rapidly changing conditions of trails.
This year too, we have a selection of socks and accessories recommended for the IZUTRAIL Journey race.
We look forward to seeing all the runners at the "Outdoor EXPO" venue.
NIKKE AXIO
"NIKKE AXIO," a new wool material that is gentle yet strong, boasts excellent water absorption and quick-drying properties.
We offer the perfect apparel for trail running, preventing chills from sweat.
adidas TERREX
Starting with the newly introduced Agravic TT (Technical Terrain) this season,
The Speed Ultra and Speed models, which were popular last season, have been improved and reborn as new types. Please stop by our booth and try them on.
We also have a gift for those who answer a short questionnaire after trying on the shoes!
We wish you all the best in your race!
OLENO
Socks are gear for going far away.
OLENO is a performance sock brand based in Koryo-cho, Nara Prefecture, Japan's largest sock production area.
We repeatedly conduct tests and experiments with runners and athletes who actually use the field, and turn their feedback into tangible results.
The accumulation of "small ideas" born from that process is what makes up OLENO's products.
Go further. Go longer. Find the gear that will fulfill that wish, starting from your feet.
To everyone participating in the race, please enjoy yourselves. I hope you can all cross the finish line with a smile.
I would be happy if OLENO could be of even a little help.
_edited.jpg)
ESS
ESS is an American eyewear manufacturer founded to protect the eyes of professionals around the world.
This is a high-performance sunglasses brand whose name stands for "Eye Safety Systems."
WHY ESS!! ESS is the eyewear of choice for top mountain runners.
Not only does it block ultraviolet rays in a high range, but it's also strong enough to withstand being shot at close range with a shotgun,
High-performance lenses that allow you to see your feet clearly even on dimly lit trails or in harsh conditions.
The lenses are treated with a special anti-fogging coating that can withstand high humidity.
Supported athletes: Rui Ueda, Tsuyoshi Kaburagi, Kazufumi Ose, Ryo Doi, Akira Suga, Kento Tamura, Yuya Kawasaki, Ryuta Iwai,
We will be exhibiting and selling the model used by Natsumi Yamauchi. Please take this opportunity to try it out.
rig footwear
rig is a Japanese footwear brand that was founded in 2019 based on research into the foot shapes of Japanese people.
The uniquely designed footbed combines comfort and shock absorption, making it suitable for a wide range of uses, from everyday wear to outdoor activities.
The recovery sandals, which are the origin of the brand, have been supported by many athletes,
Starting in 2024, we will launch a new active line, offering shoes designed for outdoor activities.
They have made an announcement.
Maruhachi Muramatsu
This year marks our sixth year exhibiting at this tournament.
We are truly grateful that the number of runners who visit us each year is increasing.
Although we're increasingly known as "the shop that sells sweet summer oranges," we are actually a specialty shop for dashi (broth) from Yaizu.
While not suitable for refueling during a race, please enjoy it as a souvenir from Shizuoka or as a memento of the event.
I hope that many runners will be able to enjoy the views of Suruga Bay and Mount Fuji from Mount Daruma this year.
We support all of your endeavors. Good luck!
Black Diamond
Black Diamond, a well-known name in mountaineering and climbing, will be exhibiting and selling their trail running line!
【OSPREY】 A backpack brand founded in the USA in 1974. At the booth, the latest noteworthy models will be on display.
In addition to running packs, we also offer soft flasks with built-in wing stays, which are very popular.
[Black Diamond] From 'Black Diamond', a well-known brand for mountaineering and climbing,
This year's redesigned distance pack, poles with glove-type straps,
We will be exhibiting and selling the Distance Carbon Z FKT.
New-HALE
The New-HALE brand boasts a 50-year history.
Medical-grade, less likely to cause irritation or peel off, these gloves will help you complete the tough ITJ race!
Sakaiya Sports
This is a store in Jinbocho, Tokyo, that sells trail running, mountaineering, and outdoor equipment.
From trail running shoes and apparel to energy gels and race essentials,
We offer a wide range of products, including athletic tape, to support all athletes in completing their races.
Please stop by when you visit Tokyo.
To all participants, supporters, and spectators, please feel free to stop by!
THE NORTH FACE
Founded in 1966 in North Beach, San Francisco, THE NORTH FACE has been a leading brand for 60 years.
Walking in harmony with nature, challenges with athletes, innovative product and material development, design,
We have continued our exploration through co-creation with culture .
That "Never Stop Exploring" spirit is also alive and well in the field of trail running.
At the TRY ON booth this time, THE NORTH FACE will be showcasing products developed for trail running.
You can actually pick up, try on, and carry the shoes and packs to experience their functionality and fit.
Take your first step into the unknown with THE NORTH FACE.
We encourage you to take this opportunity to experience the new level of driving that our products create.
Never Stop Exploring.
amino VITAL
Amino Vital® is the world's No. 1 amino acid manufacturer, with a research system at the pharmaceutical level.
Based on a research system at the pharmaceutical level spanning over 100 years and expertise in supporting top athletes,
This amino acid brand continues to conduct research in sports nutrition science.
At ITJ, we support athletes pushing their limits all the way to finishing the race with a variety of Amino Vital® products.
We'll have special deals and limited-edition sets available only at EXPO, so please stop by our booth!
KEEN
KEEN is headquartered in Portland, Oregon, USA.
This is an outdoor footwear brand that places social contribution at the core of its business.
Since its founding in 2003, the company has defined "outdoors" as "anywhere without a roof," and has focused on sandals and shoes.
It fuses different concepts such as land and water, mountains and city, comfort and functionality, and fashion and practicality.
We offer innovative, multi-functional hybrid footwear.
This innovative and versatile product eliminates hazardous substances like PFAS and utilizes recycled materials,
Manufactured under the principle of "CONSCIOUSLY CREATED: A manufacturing method that is kind to the Earth and people," which promotes the reduction of environmental impact.
Furthermore, initiatives such as environmental protection, child support, disaster relief, and gender equality are called "KEEN EFFECT."
I am committed to promoting this initiative.
MEDALIST
Hello everyone, we will be exhibiting at ITJ again this year with our "Medalist Booth".
Energy replenishment, citric acid drinks, BCAA supplements, mineral replenishment, caffeine replenishment, etc.
You can find all the products you need as a runner at great prices!
We will also be providing citric acid drinks at aid stations and the finish line again this year.
I hope this will be of some help to you in your races.
Please stop by the medalist booth. We look forward to seeing you.
_edited_.png){kind=small}
MERRELL
MERRELL is an American outdoor shoe brand that is celebrating its 45th anniversary this year.
At ITJ EXPO, you can try on and rent MERRELL trail running shoes (rentals are only available for the 28km category).
We plan to exhibit new models scheduled for release in Spring 2027.
Experience the performance of MERRELL shoes, which received rave reviews for their grip at last year's ITJ.
We look forward to your visit.
MANA BAR
Mana Bar is a gluten-free craft energy sweet.
To prepare for the journey through abundant nature and challenging mountain ridges, Manabar will guide the athletes to Shuzenji.
We'll support you with high-quality energy replenishment so you can cross the finish line with a smile!
topo ATHLETIC
Topo Athletic, America's first natural running shoe brand.
The tagline is [EMBRACE THE JOURNEY]. These shoes are perfect as your travel companion.
Please experience the natural, comfortable fit that's gentle on your feet!
Goldwin
Immerse yourself in nature and feel connected to the world with your whole being.
Goldwin is a technical apparel brand that embodies Japanese aesthetics and philosophy.
With reliable technical skills cultivated over a history of more than 70 years,
The unique aesthetic of "DEDICATION TO DETAIL" that has been passed down since the company's founding.
Based on meticulously designed features, it helps to reduce various physical stresses experienced during activities.
We provide functional apparel that meets our goals.
And while learning from the rich technologies of nature, we create products that enable us to live more comfortably.
Through our continued creation, we aim to contribute to designing a society that harmonizes with nature.
round
roun is a product that contains plant-derived ingredients, including CBD.
This is a wellness brand that offers body care products.
We offer a range of items to help you prepare your body and maximize your performance before a race.
Massage oils and sports balms that athletes use before and after races,
We have massage tools ready for you!
COROS
"COROS" supports trail runners with its outstanding battery life and high-precision GPS.
We support everyone's challenge as they run the Izu Trail!
At our booth, you can try out our latest watches and learn about their uses.
Please feel free to stop by!
CHAORAS®
"Use a hand towel during outdoor activities."
An outdoor tenugui (Japanese hand towel) brand recommended for mountain climbing, camping, and trail running.
Starting with the "Sports Tenugui" created in 2014, and utilizing the characteristics of the tenugui,
We continue to develop and manufacture products, starting from the fabric itself, to ensure they are more user-friendly even when running through mountains.
Original bamboo rayon yarn with excellent water absorption and quick-drying properties, antibacterial and deodorizing treatment,
With a longer 110cm design that's easy to wrap around your head or neck, it's perfect for running long distances while sweating.
It's packed with features that trail runners will find reliable.
For this tournament, we produced tenugui (Japanese hand towels) as "ITJ 2026 OFFICIAL GOODS".
We will be exhibiting as an official partner.
I hope this photo can be a comforting companion to all runners as they journey from start to finish.
ANSWER4
This is a trail running-focused brand based in Takao.
Please come visit our booth.
YamaFee KATANA adventure
Bringing together the mountains you've crossed and the memories you've made, into a single form.
YamaFee is a three-dimensional trophy for those who complete the race.
We will recreate the mountain range and route of the competition course using 3D printing based on the GPX and terrain data of the competition course.
Your name and record will be laser-engraved onto the natural slate base. The course elevation map is made of phosphorescent material.
When you turn off the lights in the room, it glows faintly in the darkness.
In the ITJ version, in addition to the Izu mountain range and Suruga Bay surrounding the course, you can also see Mount Fuji in the distance off the tip of the Izu Peninsula.
I created a three-dimensional representation. Every time I look at it, the mountain ridge I followed that day and the distant view of Mount Fuji come back to me.
The team behind it is "Fukinotou/KATANA Adventure," a husband and wife team based in Ome, Tokyo, who continue to participate in adventure races.
To all visitors
At the ITJ BASE booth, you can see and touch the actual Yamafy. Get a sneak peek at the course you'll be running the next day in 3D. Feel free to ask us about sizes, engraving details, ordering methods, and more.
A 3D trophy just for you. Keep your precious memories close at hand.
Mount to Coast
Mount to Coast is a running shoe brand specializing in long-distance running that is rapidly gaining attention.
"You'll understand once you try them on." Be sure to experience the quality of these shoes at the ITJ EXPO!
NITECORE
NITECORE is a light manufacturer that incorporates patented optical technology and high-efficiency drivers.
It achieves both high output and long illumination time, ensuring stable visibility even on challenging trails.
Lightweight and unobtrusive, these shoes offer reliable performance that has earned them a reputation in mountain races around the world.
patagonia